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Project Areas

Redevelopment Project Areas

The PCDC administers two redevelopment project areas

Central Business District Project Area
Petaluma Community Development Area

 

1. Central Business District Project Area

The Central Business District Project Area (the “CBD” project) was established in September 1976 (Ordinance No. 1221 N.C.S.). The CBD District Project Area originally consisted of approximately 98 acres and encompasses the majority of the historic downtown core from D Street to Washington Street and from Lakeville Street to Liberty and 5th Streets. The area is bisected by the Petaluma River and by Petaluma Boulevard. The Petaluma River Turning Basin is the most prominent geographic feature.

The original project area contains an impressive collection of turn-of-the-century commercial buildings devoted primarily to retail and office uses. Approximately seventy of these buildings are listed as in need of seismic strengthening. There is relatively little vacant property in the project area; however, considerable under-utilized land in the vicinity of the railroad depot has potential for significant development. In August 2003, the PCDC approved the creation of a Theater District, including a large mixed-use project. The project area's economic activity focuses on its retail, restaurant, and visitor serving uses but includes two contemporary neighborhood shopping centers.

In 2001, through a Plan Amendment, the PCDC added 127 acres to the project area. The western portion of the added area is generally bounded by Union Street, Western Avenue, Howard Street and Liberty Street. The eastern portion of the added area is generally bounded by D Street, McNear Avenue, the Northwest Pacific Railroad and Petaluma Boulevard. The total area of the expanded project area is 225 acres.

CBD Redevelopment Plan: Project Area Goals & Objectives
  • Eliminate adverse physical and economic conditions in the existing and added areas.

  • Provide an environment conducive to social and economic growth.

  • Implement the Central Petaluma Specific Plan.

  • Promote economic vitality in Petaluma's Central Business District by attracting new jobs that will employ Petalumans, encouraging new development and mixed uses, and enhancing the downtown.

  • Encourage development, public access and recreational opportunities along the river, and help to integrate the river orientation by rehabilitating older shopping centers.

  • Provide a mixture of industrial, office, retail and compatible residential development.

  • Provide sufficient parking to serve new businesses and residents while supporting the use of alternative modes of transportation and facilities primarily for pedestrian uses.

  • Construct and repair public infrastructure, including streets, sidewalks, curbs and gutters, and water and sewer systems.

  • Reinforce the role of the Central Business District as the center for transit and non-vehicular modes of travel.

  • Provide a street system in undeveloped areas that strengthens the existing roadway network, serves new development, and balances the need for through movement with livability and pedestrian/bicycle orientation.

  • Enhance streetscape improvements, including street trees, landscaping, sidewalks, and strengthen linkages to and along the river through a system of urban open spaces.

  • Ensure a choice of housing types and locations to all persons regardless of income, sex, cultural origin, marital status or physical disabilities.

2. Petaluma Community Development Project Area

Established in July 1988 through the adoption of Ordinance No. 1725 N.C.S., the Petaluma Community Development Project Area includes approximately 2,740 acres generally along both sides of U.S. Highway 101 from Old Redwood Highway to Washington Street, the Southwest side of U.S. Highway 101 from Washington Street to Lakeville Street, and both sides of U.S. Highway 101 from Lakeville Street to Petaluma Boulevard South and East of U.S. Highway 101 to the “Haystack Landing” area. The Project Area also includes approximately five miles of the Petaluma River and Willow Brook Creek of which a majority parallels U.S. Highway 101. Portions of major traffic arteries including Petaluma Boulevard North and South, North McDowell, Old Redwood Highway, East Washington Street, Lakeville Street and Lakeville Highway are also situated in the Project Area.

Also included in the Project Area are several major business parks and industrial uses as well as five major retail centers: Washington Square, Petaluma Plaza North and South, the Petaluma Premium Factory Outlets, and the Petaluma Auto Plaza. The area includes many public and institutional uses. There is a significant amount of vacant and/or underutilized land within the Project Area that provides development potential.

PCD Redevelopment Plan: Project Area Goals & Objectives
  • Eliminate the conditions of blight existing in the area included within the redevelopment project area boundaries of the Project Area.

  • Ensure, to the greatest possible extent, that the causes of blighting conditions, in the areas included with the Project Area, will be either eliminated or protected against.

  • Provide participation opportunities, for owner and business tenants in the areas included in the Project Area, to the overall redevelopment objectives of the Redevelopment Plan.

  • Encourage and ensure the redevelopment of the areas in the Project Area.

  • Encourage and foster the economic revitalization of the areas included in the Project Area.

  • Finance and construct the public improvements described in the Redevelopment Plan.

  • Implement the goals and objectives of the General Plan of the City of Petaluma.

In 2006, the agency completed a "fiscal merger" of the two project areas in order to provide greater financial potential to carry out the goals of both project area plans. The table below summarizes the existing time and fiscal limits of the fiscally merged project.

Summary of Existing Time and Fiscal Limits

ITEM

PCD

CBD

 

Original Area

Added Area

 

 

 

 

Acres

2740

98

127

Date Adopted

July 18, 1988

September 27, 1976

June 18, 2001

Plan Effectiveness

August 17, 1988

October 27, 1976

July 18, 2001

Base Year

FY 1987/88

FY 1976/77

FY 2000/01

Base Year Assessed Value

$331,539,332

$18,832,170

$48,701,865

 

 

 

 

Time Limits

 

 

June 18, 2021

Incurring Debt (a)

Reapealed

Repealed

June 18, 2013

Eminent Domain

Expired

June 18, 2019

June 18, 2032

Project Activities (b)

July 18, 2029

September 27, 2029 (C)

June 18,

Tax Increment Receipt

July 18, 2039

September 27, 2029 (c)

June 18, 2047

 

 

 

 

Financial Limits

Tax Increment Cap

$800,000,000

$8000,000,000

Outstanding Indebtedness Limit

$250,000,000

a. The PCDC repealed the time limit to incur debt as part of the 2006 Fiscal Merger and Plan Amendments, as authorized by Senate Bill 211.

b. In June of 2004, PCDC adopted plan amnendments enabled by SB 1045 to extend the time limits for project activities and tax increment receipt by one year for plans that contributed to by ERAF in FY 2003/04. The one year extension will apply to both the PCD and CBD (both Original and Added Areas)

c. The PCDC extended the time limits for project activities and tax increment receipt in the CBD Original Area by two years as authorized by SB 1096 for older plans that contributed to ERAF in FY 2004/05 and FY 2005/06.

Source: Petaluma Community Development Commission.

 

Contact Information

For business assistance contact:
Ingrid Alverde, Economic Development Manager
ialverde@ci.petaluma.ca.us
707-778-4549